Olá, I’m AJ,

Olá, I’m AJ,

Olá, I’m AJ,

🇧🇷 🇬🇧

Design leader actively crafting new products and building digital businesses.

Design leader actively crafting new products and building digital businesses.

Design leader actively crafting new products and building digital businesses.

I'm Apparicio Junior, Head of Product Design @ The Times and founder of Design Circuit, where I've guided over 4,500 students into successful design careers. With more than a decade leading design transformations for global brands like Rolls-Royce, Harvey Nichols, and British Petroleum, I understand what makes digital experiences truly exceptional.


Now, I'm sharing the tools and knowledge that have shaped my work, but also my love for art, photography, and design. From Lightroom presets for your iPhone and premium wallpapers to curated resources, tech reviews, and links to things I genuinely enjoy; This is my way of connecting what I've learned over a decade with the design community.


Whether you're looking to learn UX/UI, enhance your photography, discover amazing tech devices I've tested, or simply find inspiration for your next project, everything here comes from real experience and genuine passion.


Take a look around and see what resonates with your creative journey.

Accepting new projects

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Creative Essentials

A curated collection of tools and resources that transform how you create; From the apps that streamline your workflow to the gear that elevates your craft.

Strategy & Consulting

Over a decade of transforming digital experiences for global brands, I offer strategic design consulting to help organisations unlock their creative potential. Whether you need design operations, team building, or digital transformation strategy, let's discuss how design can elevate your business.

Accepting new projects

Start a project

Start a project

Start a project

Team Building & Strategy

Build high-performing design teams from the ground up, establish design operations, and create scalable processes that drive consistency and innovation across your organization.

Product Design

From web applications to native mobile apps, I deliver user-centered design solutions that transform complex challenges into intuitive experiences your customers will love.

Design Vision & Leadership

Develop comprehensive design strategies, establish design systems, and provide senior-level guidance to align creative vision with business objectives.

Team Augmentation

Integrate seamlessly with your existing team to accelerate projects, mentor designers, and bring enterprise-level expertise to critical initiatives.

Zero to Customer Journey

Whether you're a startup or established company launching new products, I help you navigate the complete journey from initial concept to market success, delivering measurable impact through strategic design collaboration.

"Learning is about consistency and dedication. If I could leave just one lesson, it would be: you are the only one responsible for your career's success. The design profession is constantly evolving and you cannot get comfortable. It will require thousands of hours of dedication, reading, theory, and practice."

"Learning is about consistency and dedication. If I could leave just one lesson, it would be: you are the only one responsible for your career's success. The design profession is constantly evolving and you cannot get comfortable. It will require thousands of hours of dedication, reading, theory, and practice."

"Learning is about consistency and dedication. If I could leave just one lesson, it would be: you are the only one responsible for your career's success. The design profession is constantly evolving and you cannot get comfortable. It will require thousands of hours of dedication, reading, theory, and practice."

Apparicio Junior

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